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AMZN
MSFT

🏔️ Private Giants by valuation

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# Company Sector Valuation Last Round Best Public Play Exposure
01 🚀 SpaceX Aerospace $350B Series X · $6B · Dec 2024 DXYZ
22.4%
02 📱 ByteDance Social / AI $220B Secondary · $268B implied · 2024 SFTBY
3.4%
03 🤖 OpenAI AI ~$840B Series B · $6.6B · Oct 2024 MSFT
49.0%
04 💳 Stripe Fintech $65B Series I · $6.5B · Mar 2023 DXYZ
14.7%
05 📊 Databricks AI / Data $62B Series J · $15.3B · Jan 2025 SFTBY
3.1%
06 🧠 Anthropic AI $61B Series E · $4B · Nov 2024 GOOGL
10.0%
07 ⚡ xAI AI ~$50B Series C · $5B · Nov 2024 DXYZ
3.2%
08 🛍️ Klarna Fintech / BNPL $46B IPO Filed · 2025 SFTBY
2.1%
09 🚗 Waymo Autonomous Vehicles ~$45B External round · $5.6B · 2024 GOOGL
subsidiary
10 🔐 Wiz Cybersecurity $32B Acquired by Alphabet · $32B · 2024 GOOGL
acquired
11 🎨 Canva Design SaaS $26B Series F · $200M · 2021 SFTBY
0.9%
12 🏦 Chime Neobank $25B Series G · $750M · 2021 No public vehicle
13 🎮 Epic Games Gaming $22B Series — · Profitable TCEHY
2.3%
14 ☁️ CoreWeave GPU Cloud ~$19B Pre-IPO · $7.5B · May 2024 NVDA
0.1%
15 🎙️ Discord Social / Gaming ~$15B Series H · $500M · 2021 SONY
0.2%
16 🛡️ Anduril Defense Tech $14B Series F · $1.5B · Aug 2024 No public vehicle
17 ⚙️ Rippling HR / Payroll SaaS $13.5B Series F · $200M · 2024 No public vehicle
18 🔄 Celonis Process Mining ~$13B Series D · $1B · Jun 2021 SFTBY
0.7%
19 🏦 Plaid Banking Infra ~$13B Series D · $425M · 2021 V
0.1%
20 ✏️ Figma Design SaaS $12.5B Series E · $600M · 2021 SFTBY
1.4%

🧰 Private Market Vehicles ETFs, CEFs, BDCs & PE firms open to all investors

Pure-Play Private Funds
DXYZ CEF
Destiny Tech100
The only public fund whose sole mandate is holding pre-IPO tech unicorns. Portfolio includes SpaceX, OpenAI, Stripe, Databricks, xAI and 90+ more. Trades on NYSE. Note: often trades at a large premium to NAV.
Top holdings: SpaceX 22% · Stripe 15% · OpenAI 9%
XOVR ETF
ERShares Private-Public Crossover ETF
Invests in companies transitioning from private to public — capturing the "crossover" moment. Holds a mix of late-stage private companies and recently IPO'd stocks.
Strategy: pre-IPO crossover · Nasdaq listed
Business Development Companies (BDCs)
BDCs are publicly traded companies that provide debt and equity financing to private mid-market businesses. Regulated like mutual funds but traded like stocks — required to distribute 90%+ of income as dividends.
ARCC BDC
Ares Capital Corporation
The largest BDC in the US with $23B+ in assets. Provides loans and equity to 500+ private companies across tech, healthcare, and financial services. Historically pays 8–10% annual dividend yield.
AUM: ~$23B · 500+ portfolio companies · Nasdaq: ARCC
HTGC BDC
Hercules Capital
Tech-focused BDC that lends exclusively to VC-backed startups and growth-stage companies. Has financed 650+ companies including pre-IPO unicorns in software, biotech, and cleantech.
Focus: VC-backed tech & life sciences · NYSE: HTGC
Publicly Traded Private Equity Firms
These firms own and manage hundreds of private companies through buyout funds and growth equity. Buying their stock gives indirect exposure to their entire private portfolio.
BX PE Firm
Blackstone Inc.
The world's largest alternative asset manager with $1T+ AUM. Owns private companies across real estate, private equity, credit, and infrastructure. Notable holdings span healthcare, tech, and logistics.
AUM: $1T+ · NYSE: BX · Dividend ~2.5%
KKR PE Firm
KKR & Co. Inc.
Global investment firm with $550B+ AUM managing private equity, infrastructure, real assets, and credit strategies. Portfolio includes hundreds of private companies across 20+ countries.
AUM: $550B+ · NYSE: KKR · Dividend ~0.7%
APO PE Firm
Apollo Global Management
Leading alternative asset manager specializing in credit, private equity, and real assets with $650B+ AUM. One of the most active providers of private credit to growth-stage companies.
AUM: $650B+ · NYSE: APO · Dividend ~1.5%
PSP ETF
Invesco Global Listed Private Equity ETF
An ETF that holds a basket of publicly listed private equity firms — KKR, Blackstone, Carlyle, Apollo and others. One-ticker exposure to the entire listed PE industry.
Holdings: KKR, BX, CG, APO + global PE firms

📈 Performance Comparison % return from start date, normalized to 100

🔥 Trending Now

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🔓 Open to Retail Reg CF & Reg A+ offerings

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NovaPower AI
Clean energy optimization · Series Seed
Reg CF
AI-powered grid management software reducing industrial energy waste by up to 34%. 12 enterprise pilots signed.
$3.1M
raised
62%
of $5M goal
$100
minimum
18d
remaining
MedSync Health
Remote patient monitoring · Pre-Series A
Reg A+
FDA-cleared wearable that monitors 8 vital signs and alerts care teams in real time. 40 hospital partners.
$8.8M
raised
44%
of $20M goal
$500
minimum
31d
remaining
UrbanForge Robotics
Last-mile delivery bots · Seed
Reg CF
Autonomous sidewalk robots delivering packages in under 30 minutes. Operating in 4 US cities with 92% on-time rate.
$2.3M
raised
78%
of $3M goal
$250
minimum
9d
remaining
AquaTrace Systems
Water quality IoT · Series A
Reg A+
Real-time water quality sensors deployed in 200+ municipalities. EPA-certified. $4M ARR growing 180% YoY.
$11.4M
raised
38%
of $30M goal
$1,000
minimum
52d
remaining

💰 Newly Funded

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📊
Databricks
AI / Data Platform
$15.3B
Series J
Thrive Capital · Jan 2025
🤖
OpenAI
Artificial Intelligence
$6.6B
Series B
Thrive Capital · Oct 2024
🚀
SpaceX
Aerospace & Defense
$6.0B
Series X
Multiple · Dec 2024
🧠
Anthropic
AI Safety
$4.0B
Series E
Amazon · Nov 2024
🔍
Perplexity AI
AI Search
$500M
Series C
IVP · Jan 2025
xAI
Artificial Intelligence
$6.0B
Series C
a16z · Dec 2024
🚗
Waymo
Autonomous Vehicles
$5.6B
Series B
Alphabet-led · Oct 2024
🛡️
Anduril
Defense Technology
$1.5B
Series F
Founders Fund · Aug 2024

🔔 IPO Watch

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Company Last Private Val. Status Exchange Key Investors Est. Date
🛍️ Klarna $46B ● Filed S-1 Nasdaq SoftBank, Sequoia Q2 2025
🧠 Cerebras Systems $7.2B ● Filed S-1 Nasdaq Benchmark, G42 2025
🎨 Figma $12.5B ○ Expected NYSE Sequoia, Index H2 2025
🏦 Chime $25B ○ Expected Nasdaq DST Global, Coatue 2025–2026
✨ Perplexity AI $9.0B ○ Expected Nasdaq IVP, NV Investment 2026

Private Markets 101

Everything you need to know before investing in private companies.

🧑‍💼
Who Can Invest
Accredited vs. retail — what changed

Before 2012, only accredited investors (net worth >$1M or income >$200K/yr) could invest in private companies. The JOBS Act opened the door for everyone.

  • Reg CF (Crowdfunding): Any US resident can invest $2,500–$124K/yr depending on income. No accreditation required.
  • Reg A+ (Mini-IPO): Any investor worldwide can participate in offerings up to $75M. SEC-qualified.
  • ETFs & CEFs: Anyone with a brokerage account can buy publicly traded funds with private company exposure (e.g., DXYZ, SFTBY, AIQ).
  • Secondary markets: Platforms like Forge Global and EquityZen let you buy pre-IPO shares — some require accreditation, some don't.

Prism focuses on the first and last option — Reg CF/A+ offerings and public funds — since both are accessible to all US investors.

⚖️
Reg CF vs Reg A+
The two retail-accessible exemptions
Reg CFReg A+
Max raise / yr$5M$75M
Investor limitIncome-based capNone
SEC filingForm COffering Circular
Secondary tradingRestricted (1yr lock)Often tradeable
Launch time~60 days~90–120 days
PlatformsRepublic, WefunderRepublic, StartEngine

Reg A+ is the more powerful exemption — bigger raises, broader investor reach, and shares that can be resold sooner. Reg CF is faster and cheaper for companies to execute.

📐
Reading Exposure Scores
What the % really means

The exposure % tells you how much of a public fund's portfolio is invested in a specific private company.

Example: DXYZ has 22.4% exposure to SpaceX. If SpaceX's private valuation doubles, DXYZ could gain ~22.4% from that holding alone — before accounting for its other 99 positions.

  • Higher % = purer play. More upside from that company, but also more concentration risk.
  • Lower % = diversified exposure. Less direct impact, but your downside is cushioned by other holdings.
  • Purity vs. safety: A 22% exposure in a CEF is much riskier than 0.5% exposure through a large-cap stock like MSFT.

Prism ranks vehicles highest-to-lowest so you can instantly see your most direct route to each private company.

⚠️
Understanding the Risks
Private markets aren't like stocks
Liquidity Risk
You may not be able to sell for years. Most Reg CF shares have a 12-month lock-up.
Valuation Uncertainty
Private companies aren't marked to market daily. A "down round" can wipe out paper gains instantly.
Information Asymmetry
Private companies disclose far less than public ones. You're often betting on limited data.
Dilution Risk
New funding rounds issue new shares, diluting your ownership percentage over time.
CEF Premium Risk
Funds like DXYZ trade at large premiums to NAV. If sentiment shifts, the premium collapses fast.
Total Loss Risk
Early-stage companies fail more often than not. Never invest money you cannot afford to lose entirely.
🗺️
How to Invest — Step by Step
Your roadmap from zero to first private market position
  1. Pick your approach. Decide between direct crowdfunding (Reg CF/A+), a public fund with private exposure (ETF/CEF), or a secondary market purchase. Each has different liquidity, risk, and minimum investment.
  2. Research the company. Use Prism's Search tab to find every public vehicle with exposure to the company you're interested in. Read the company's Form C, financials, and cap table before investing directly.
  3. Understand the vehicle. Know what you're actually buying — a share of a company (Reg CF), a unit of a fund (ETF/CEF), or a secondary share. Each behaves differently and has different fees and risks.
  4. Open the right account. For Reg CF/A+: Republic, Wefunder, or StartEngine. For ETFs and stocks: any standard brokerage (Fidelity, Schwab, Robinhood). For secondaries: Forge Global or EquityZen.
  5. Size your position wisely. Financial advisors suggest allocating no more than 5–10% of your portfolio to illiquid or high-risk assets. Private investments often fall into both categories.
  6. Monitor and stay patient. Check back with Prism for live price updates on your public positions. For direct investments, watch for funding announcements, revenue milestones, and news. Private exits can take 5–10 years.